Sector: Manufacturing
Discipline: Marketing Campaign
Vossen Wheels wanted create a unique experience, Sky Lounge, for 2015’s SEMA to launch the Vossen x Work collaboration. They decided to make a private lounge at the Mandarin Oriental. We were tasked to help in multiple facets: help create the name and language, brand the event, design marketing materials for print and online, way-finding and signage, and apparel.
