American Heart Association —Puerto Rico
We were hired to launch a market in Puerto Rico. We were responsible for a social media campaign that effectively promoted three specific messages: healthy eating, stroke warning signs (F.A.S.T), and heart health.
Client: American Heart Association
Sector: Healthcare
Discipline: Campaign
Campaign No.1 —Healthy Eating
The objective of this campaign was to promote healthier eating. We knew Puerto Ricans had cultural habits that would be hard to break, so instead we focused on typical meals and offered healthier cooking alternatives.
Campaign No.2 —Stroke Warning Signs
The goal of this campaign was to let Puerto Ricans know a stroke could be prevented if they are aware of its warning signs. Our research indicated that social platforms were a place most Puerto Ricans gathered, meaning they used it daily. We took that habit and the familiarity with notifications to establish a similarity between that and the signs of a stroke.
Campaign No.3 —Heart Health Awareness
Our research indicated that many Puerto Ricans don’t always seek care in time or take preventive measures. Instead many may tend to their illnesses with home remedies or over-the-counter medications. We wanted to communicate that seeking proper care makes a huge difference on the ability for their health to significantly improve.
Results —Facebook Data
Total Facebook Page Followers
April 2017: 7,505 (#1 account in Greater Southeast Affiliate)
February 2017: 3,947 (#5 account in Greater Southeast Affiliate)
Total: 3,558 new followers (90% Increase)
Total Facebook Engagements – FY16
April 2017: 24,254 (#3 inGreater Southeast Affiliate)
February 2o17: 4,295 (#13 inGreater Southeast Affiliate)
Total : 19,959 new Facebook Engagements (465% Increase)
Posts Ranks
2 of the top 3 posts Nationally | FY16
7 of the top 17 posts in the Greater Southeast Affiliate | FY16
