American Heart Association (PR) — Ofrécele Algo Mejor A Tu Corazón
A digital campaign for the American Heart Association Puerto Rico. Our objective was to educate folks about the health benefits of native fruits and vegetables, with the goal of increasing consumption. Our approach was to create a colorful bodega inspired campaign, comparable to the atmosphere of many Puerto Rican markets.
Client: American Heart Association
Sector: Not-For-Profit
Discipline: Marketing & Campaign
Application —Poster Campaign
We shot various fruits and vegetables against colorful backdrops to create a vibrant palette to work off of. Our approach was to create playful posters for each fruit and vegetable that are reminiscent of the ads pasted on the windows or walls of a bodega and of the “shoppers” that Puerto Ricans receive from local markets, like Econo. The campaign has been a success on Facebook, ranking the Puerto Rican sector as one of the top within the American Heart Association.
