Brand Identity Discovery by ACEVEDO Co.

Discovery: Brand Identity

Discovery is the first step to making beautiful things. We have to diagnose before we prescribe creative identity solutions. Logos should be appropriate, memorable and simple enough to identify a company clearly.

This process will help gather information about what your brand identity should be. Our goal is to define your brand’s DNA and attribute value and meaning to it.

Step 1

Tell us about yourself

Step 2

Tell us about your organization

Step 3

Share project details

Step 1 — Tell Us About Yourself

Full Name *

Email *

Phone *

Organization *

What is the project value / budget expectation? *

Minimum level of engagement is $10,000.

What is the absolute deadline? *

Minimum 4 week turn-around.

Why do you believe you need an logo identity created today? *

Step 2 — About Your Organization

What is the story behind the name of your business / organization? *

Using 5 words, describe the desired impression of your business / organization. *

What kind of personality does your business have? *

"Brand personality is defined as a "human set of characteristics" that are connected to a brand. Brands with a strong, well-defined personality instantly win some likeability points because customers are able to relate to them on a personal level." — via Lean Labs

What primary message would you like to convey to your customers? *

How do you make your clients feel? *

Who is your target demographic? What does your business / organization provide to them? *

Who is your competition? What sets your business / organization apart? *

What brands do you admire? *

How will our service add value to your business / organization? *

What will a home run look like? *

How will we measure success? *

What happens if things go wrong? *

Step 3 — Project Details

What is the official company name that will be on the logo/identity? *

Who are the 1–2 people that will be coordinating with us on this project? *

Do you ultimately approve deliverables or do you report to a board or investors? *

What brand assets will you need? *

Brand Identity (Logo)
Brand Icons
Brand Identity Style Guide
Collateral
Packaging
Other (please elaborate below)

Indicate "Other" assets:

Upload files you think will help us understand your vision better!

Click or drag a file to this area to upload.

To upload more than one reference, compress them into one file.

How did you hear about us? *

Referral
Your Website
Instagram
Facebook
Google
Other

If referred by someone, please tell us their name. Would love to say thank you!

Message

work with us.

Accepting a limited amount of projects. Apply below, tell us a little bit about your project to see if we’re the right fit for you. Let’s make beautiful things!

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