Discovery Form — Brand Identity | Acevedo Co.

Your Brand Identity

This form helps us understand the heart of your brand, audience, tone, and goals. It should take about 5–10 minutes to complete.

Don’t worry if you don’t have all the answers yet. We’ll use this to make our first call more focused and productive. We have a minimum brand identity engagement of $15k, though we take it on a case-by-case basis. If you’re aligned on that, we’re excited to dig in.

Tell Us About Yourself

Full Name *

Brand / Business Name *

Your Role in the Business *

Email *

Website / Instagram *

Name/role of any other decision-makers? *

Brand Project Type

Type of project *

New Business Logo
Logo Refresh
Complete Logo Overhaul

If rebranding, rate your current logo

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

1 = I hate it; 5 = I like it, needs tweaks

Estimated budget range *

Ideal start timeline *

Brand Snapshot

What does your brand do, and why did you start it? *

What are your brand’s core values or mission? *

Audience & Market

Who is your ideal customer? *

Who is NOT your customer? *

Name 2–3 brands in your space (include links) *

What makes your brand different or your unique value proposition (UVP) *

Brand Personality & Visual Style

Choose up to 3 words to describe your brand *

What emotion should people feel when they interact with your brand? *

Any design styles you're leaning towards?

Abstract
Emblem / Badge
Geometric
Hand-drawn
Minimal
Typographic
Wordmark
I'm open to anything

What shapes / styles would you like us to explore?

e.g. circle based, bold typography, iconography, organic etc.

Any colors you would / would not like us to try?

e.g. would like to stay away from reds, but explore warm orange colors.

Anything you absolutely do not want us to use?

e.g. circle based, bold typography, iconography, organic etc.

Project Expectations & Deliverables

How will this project create impact for your brand or business? *

What does success look like for you? *

What are the risks or challenges we should be aware of? *

What business outcome must branding identity directly support in the next 6–12 months? *

What happens if things go wrong? *

What brand assets do you need from us? *

Logomark
Wordmark
Icon / Symbol
Brand Identity Manual / Style Guide
Typography Selections
Color System / Harmonies
Templates (IG, deck, apparel)
Other (please elaborate below)

Indicate "Other" assets:

Upload files you think will help us understand your vision better.

Drag & Drop Files, Choose Files to Upload

What is the overall budget investment range for this project? *

Can be a starting range.

How did you hear about us? *

Referral
Google
Instagram
Colleague
Other

What is the absolute deadline? *

Minimum 4 week turn-around.

Who should we thank that you're here if you were referred?

Anything else we should know?

We have a minimum level of engagement as a starting rate. The final rate will depend on overall project scope-of-work, value and timeline. *

I understand

Phone

work with us.

We are accepting a limited amount of projects. Contact us below, tell us a little bit about your project to see if we’re the right fit for you.