Vossen Wheels — Sky Lounge

Vossen Wheels wanted create a unique experience, Sky Lounge, for 2015’s SEMA to launch the Vossen x Work collaboration. They decided to make a private lounge at the Mandarin Oriental. We were tasked to help in multiple facets: help create the name and language, brand the event, design marketing materials for print and online, way-finding and signage, and apparel.

Client: Vossen Wheels
Sector: Manufacturing
Discipline: Marketing Campaign

Typography —Ocean Sans

For the Sky Lounge brand name, a custom typeface was created dubbed “Ocean Sans Pro.” Neon-style characters inspired by Las Vegas signage. Thin, rounded weight that can be used in multiple mediums.

Invitations —VIP Metal Cards

Invitees would receive a postcard with the date of the reservation and metal VIP cards. These VIP cards were made out of materials that resemble the materials used in wheel manufacturing. Designed in a style to compliment the event brand.

The Event —Sky Lounge at the Mandarin Hotel

Working with event coordinators at Think Red Inc, we provided creative for signage, booth sections, collateral and merch/apparel. One of the features in the event was the Vossen Forged wheel finishes color box. Alongside local packaging shop, Fast Kit, we helped concept, prototype and build the color box. A cool feature to help show finishes to Vossen clients.


Event Management: Think Red Inc
Photography: Vossen Wheels
Metal Cards: My Metal Business Cards
Wheel Color Chips Box: Fast Kit