Vossen Wheels — Engineered Art Gallery

For SEMA 2017, Vossen Wheels wanted to create a gallery experience branded, “Engineered Art” to highlight the craft of wheel-making. 

Client: Vossen Wheels
Sector: Manufacturing
Discipline: Marketing Campaign

Building the Gallery —Behind-the-Scenes

Vossen partnered with the Mandarin Oriental in Las Vegas to create a unique gallery experience. The team flew in a few days before the event to setup the space.

The Event —SEMA 2017

We created various experiences for the gallery event. These included designing an outside experience out of red vinyl, designing markers for each of the wheel collaborations made of red acrylic and white ink, designing drink chips made of red acrylic, creating merchandize, price guides and lookbooks.


Vossen Creative Director: Sam Dobbins
Video: Anthony de la Paz
Vinyl Printing: The Printer’s Consultant
Vinyl Installation: Identity Brand
Lookbook: Sergio’s Printing