Vossen Wheels is not shy of exploring unknown territory. For this release, the team wanted to design and manufacture a limited edition wheel in specific sizes. Once the wheels sold-out, they would break the mold; an industry first.
The project had multiple stages; brand development, marketing campaign, packaging, print/digital materials and environmental design for the launch campaign. Again, teaming up with Adeo.tv for web design integration and Think Red Inc. for event organization, the VLE-1 was a hefty project well worth the time it took to build.