The Vossen Wheels team wanted to blow their clients and dealers away for 2015’s SEMA event in Las Vegas. They decided to make a private lounge at the Mandarin Oriental. We teamed up with Think Red Inc and the Vossen Wheels team to create an unforgettable experience for their clients.
We were tasked to help in multiple facets; help create the name and language, brand for the event, design for marketing materials in print and online/digital, way-finding and signage, apparel design.
One of the main debuts was the Vossen Wheels x Work Wheels collaboration which we helped brand and create materials for as well.