Throughout 2013 to 2016, we made various print catalogs for Vossen Wheels. In the automotive industry, print is still very much an important medium for shops to sell product. Combined with a solid online marketing strategy, print catalogs help in a big way.
Each catalog has a different approach however they share the same important feature; design around the photography. With an emphasis on the wheel images and photoshoots, we worked with the Vossen team to help build a direction for each, create a story, choose styles, paper and printing direction.