Christ Fellowship

Client
Christ Fellowship

Project
Website Redesign

Website
cfmiami.org

Scope
Front-End Development
User Interface Design
User Experience Design
Content Strategy

Project Notes
During her time at Christ Fellowship (CF), a local church, our Art Director was part of an in-house team responsible for the church’s website redesign. CF is about people and about creating relationships so the challenge was to build a website that was people centric and that clearly identified the ways CF nurtures the formation of relationships through various ministries. We also needed to communicate that CF is a church for today’s people, so conveying a sense of relevance and practicality was paramount. To meet these goals, we took careful consideration into how we built the site in terms of layout, imagery, words (how we said things), and typography selection. The screens below represent the ideas of a team that became the foundation for the web redesign and have since evolved into what is now their current site.

 


Sans Redesign

The pre-redesign website was evidently outdated not only in terms of what we normally find on the web but also lacked brand cohesiveness.

The Redesign

Our examination of the sans redesigned site led us to focus on how CF was conveying itself. We had to realign its digital face with who CF is, a multifaceted and multicultural mega-church focused on bringing people closer to Christ.

CF had just undergone a rebrand. The palm tree icon had become the staple of the brand so instead of removing it, the team polished up its roundness and combined it with a looser type treatment.

To reflect that identity change, CF also updated its overall approach to the brand. We updated fonts of choice, brand colors, our selection of words, opted for more storytelling, and imagery, to name a few. The brand had to become more relatable, thus leading us to the web redesign.

Our biggest challenge was the homepage—after all, it would become the digital face of CF and would guide the user through their experience. The content was overwhelming so we had to thoroughly consider the user and strategically decide on content that mattered to them.

There were multiple audience goals that needed to be considered: those familiar with CF who’d visit the site for things like events, small groups, sermons, etc. And those unfamiliar with CF who’d possibly be looking for a church or to find more information about it before a visit. Ultimately, we had to build an undemanding site that satisfied both audiences’ inquiries.

Some of our goals / challenges were:

  • It was important for visitors to quickly get a sense of who Christ Fellowship is.
  • We had to depict the culture of CF; people attract people.
  • We had to showcase the updated brand and follow guidelines.
  • Most people gave their tithes / offerings online; we had to designate a clear and consistent space for it.
  • We had to convey all CF values: Locations: there’s a church near you. Family: there’s a place for everyone. Getting Connected: building meaningful relationships. Missions: finding opportunities of becoming part of something bigger than oneself.

Interior Screens

Mobile Screens