CF had just undergone a rebrand. The palm tree icon had become the staple of the brand so instead of removing it, the team polished up its roundness and combined it with a looser type treatment.
To reflect that identity change, CF also updated its overall approach to the brand. We updated fonts of choice, brand colors, our selection of words, opted for more storytelling, and imagery, to name a few. The brand had to become more relatable, thus leading us to the web redesign.
Our biggest challenge was the homepage—after all, it would become the digital face of CF and would guide the user through their experience. The content was overwhelming so we had to thoroughly consider the user and strategically decide on content that mattered to them.
There were multiple audience goals that needed to be considered: those familiar with CF who’d visit the site for things like events, small groups, sermons, etc. And those unfamiliar with CF who’d possibly be looking for a church or to find more information about it before a visit. Ultimately, we had to build an undemanding site that satisfied both audiences’ inquiries.
Some of our goals / challenges were:
- It was important for visitors to quickly get a sense of who Christ Fellowship is.
- We had to depict the culture of CF; people attract people.
- We had to showcase the updated brand and follow guidelines.
- Most people gave their tithes / offerings online; we had to designate a clear and consistent space for it.
- We had to convey all CF values: Locations: there’s a church near you. Family: there’s a place for everyone. Getting Connected: building meaningful relationships. Missions: finding opportunities of becoming part of something bigger than oneself.