Barineau Heating & Air is a family owned business that has been around since the early 70’s. In 2010, they saw a need for a total brand over-haul. While working with an agency in Tallahassee, our Creative Director was tasked with rebranding the company and creative direction for all aspects of the brand.
The approach was to build a brand that had a familiar, nostalgic style. Besides the visual identity, project included design and direction for all marketing materials, online presence, store / auto signage and direction for commercial adverts.
One of the biggest aspects of the project was to create a local Super Bowl commercial. The character “Barry Knows” was born from a brainstorming (see below.) After creating storyboards, hiring voice talent and using one of the sons as the character, Barry was born. The advertising campaign was a success and “Barry” was used for multiple spots.